With ambition to elevate the emotional experiences of everyday ceremonies.
SKU: ST771076
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Of Course I Still Luv You Whitening Toothpaste is an aromatic oral care essential designed to cleanse, exfoliate, polish, and support enamel whitening as part of a daily routine. As a distinguished Selahatin whitening toothpaste, it elevates everyday rituals...
SKU: ST771014
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Amorist Whitening Toothpaste is an aromatic oral care essential designed to cleanse, exfoliate, polish, and support enamel whitening as part of a daily routine. This premium Amorist whitening toothpaste offers a soft, romantic aromatic profile that elevates your everyday...
SKU: ST771021
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Escapist Whitening Toothpaste is an aromatic oral care essential designed to cleanse, exfoliate, polish, and support enamel whitening as part of a daily routine. This premium Escapist whitening toothpaste features a bright, uplifting aromatic profile that serves as an...
SKU: ST771083
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Snowfall Whitening Toothpaste is an aromatic oral care essential designed to cleanse, exfoliate, polish, and support enamel whitening as part of a daily routine. This premium Snowfall whitening toothpaste is inspired by the stillness and introspection of a Swedish...
SKU: ST771106
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin High On The Beach Whitening Toothpaste is an aromatic oral care essential designed to cleanse, exfoliate, polish, and support enamel whitening as part of a daily routine. Inspired by summer, freedom, and escape, this High On The Beach whitening...
SKU: ST773520
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Of Course I Still Luv You Mouthwash is an aromatic oral care formula designed to complement daily brushing while refreshing and moisturising the mouth. Inspired by young love and spring blossoms, this romantic Of Course I Still Luv You...
SKU: ST773513
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Escapist Mouthwash is an aromatic fluoride mouthwash designed to complement daily brushing while refreshing the mouth and supporting moisture. Reflecting the brand’s vision of combining fantasy and reality, this Escapist mouthwash features an unconventional, vivid blend where fruit notes...
SKU: ST773544
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Blue Forever Mouthwash is an aromatic fluoride mouthwash designed to complement daily brushing with a light, citrus-led, and refreshing oral care experience. As a distinguished Blue Forever mouthwash, it serves as a love letter to the Mediterranean, capturing the...
SKU: ST778037
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Selahatin Collection No 1 is an inaugural collection featuring the first three aromas created for the brand. This Selahatin whitening toothpaste set introduces a vision of oral luxury, presenting three distinct archetypal characters in a single luxury toothpaste gift set....
SKU: ST778044
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Selahatin Meditations In An Emergency is a curated Selahatin whitening toothpaste set featuring three distinct atmospheric interpretations of daily oral care. Designed to bring fragrance, atmosphere, and performance into a daily brushing ritual, this luxury toothpaste gift set transforms an...
SKU: ST779027
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
The Selahatin Toothpaste Squeezer is a polished, functional accessory designed to help draw toothpaste through the tube with precision, bringing a considered finish to daily oral care. Treating everyday function as a considered design object, this elegant Selahatin toothpaste key...
SKU: ST770468
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Escapist Eau d’Extrait Oral is a concentrated mouth spray designed to refresh the breath and bring Selahatin’s fragrance-led approach to oral care in a portable format. This invigorating Escapist mouth spray delivers a crisp, uplifting feeling while away from...
SKU: ST770550
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Of Course I Still Luv You Eau d’Extrait Oral is a portable mouth spray designed to refresh the mouth with a concentrated aromatic composition. This Of Course I Still Luv You mouth spray offers an exquisite, compact solution for...
SKU: ST778259
PRODUCT TYPE: Oral Care
VENDOR: Selahatin
Selahatin Cérémonies Nomades is a beautifully curated Selahatin oral spray gift set that translates to "nomadic ceremonies," reflecting the brand's focus on portable daily rituals. This premium Eau d’Extrait Oral set brings a fragrance-inspired oral care experience into a highly...
About Selahatin
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine and is being used by iconic designer Rick Owens. Founder Kristoffer Vural has been named one of the most innovative entrepreneurs in the world by Monocle Magazine.