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With ambition to elevate the emotional experiences of everyday ceremonies.
SKU: ST771076
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Verbena, bergamot, cardamom, pine, green mint, peppermint & menthoOf Course I Still Luv You is a tribute to hope and fidelity. A romantic blend of verbena, bergamot, cardamom, juniper, and pine, it tastes like spring, young love, and a first...
SKU: ST771014
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Green mint, peppermint & mentholA soft, romantic blend of green mint, peppermint, and menthol. Amorist offers a fresh yet gentle experience — a subtle expression of affection and devotion.
SKU: ST771021
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Orange, cinnamon, grapefruit, almond & peppermintEscapist is a bridge between reality and fantasy, a momentary escape from the everyday. It blends vivid cinnamon, almond, grapefruit, bitter orange and peppermint into a bold, dreamlike experience. "With Escapist, I want people to...
SKU: ST771083
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Peppermint, sweet mint & mentholSnowfall pays homage to the Swedes — a people living half in darkness, half in light. A spirit shaped by six months of darkness, yet sparked by the creativity born from winter’s quiet introspection. Snowfall’s calm,...
SKU: ST771106
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Grapefruit, ceylon cinnamon & peppermintSummer, a time to live.Long nights, short days.Electricity in the air.Psychedelia.A taste of freedom and escape.
SKU: ST771113
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Juniper, cucumber, lime, eucalyptus, bitter orange, peppermint & mentholSteam Will Rise depicts fall through a refined blend of aromas. The name connotes a dissociative state and is about how to disappear. - 'I’ve always wanted to be able to lose...
SKU: ST773520
PRODUCT TYPE: Mouthwash
VENDOR: Selahatin
Verbena, bergamot, cardamom, pine, green mint, peppermint & menthol Capturing the inherent romantic and intimate essence of Selahatin, Of Course I Still Luv You is a tribute to hope and fidelity. Under a spell of citrusy verbena and bergamot, draped...
SKU: ST773513
PRODUCT TYPE: Mouthwash
VENDOR: Selahatin
Orange, cinnamon & peppermintAn unconventional blend that solidifies the brand’s vision to integrate fantasy and reality. Selahatin’s leading aroma Escapist takes on a new shape when translated into a mouthwash. The orange further blossoms, becoming pulpier and fruitier, while lush...
SKU: ST773544
PRODUCT TYPE: Mouthwash
VENDOR: Selahatin
Citrus, lime & peppermintBlue Forever is a love letter to the Mediterranean. Inspired by one of founder Kristoffer Vural’s most cherished childhood memories — sailing a wooden boat in Turkey — it captures the feeling of stepping out of saltwater...
SKU: ST779027
PRODUCT TYPE: Toothpaste Squeezer
VENDOR: Selahatin
A sleek and sexy toothpaste squeezer made to enhance the experience of your everyday ceremonies.This chrome plated steel key enables full utilization of your toothpastes, making every drop count. With a handle in the shape of Selahatin's characteristic 'S' and...
SKU: ST770468
PRODUCT TYPE: Mouthspray
VENDOR: Selahatin
The fragrance for your mouth and ultimate breath freshener.Eau d’Extrait Oral is an invigorating mouthspray to bring in your bag or pocket for a crisp, uplifting feeling on the go. This is the travel companion to rely on whenever and...
SKU: ST770550
PRODUCT TYPE: Mouthspray
VENDOR: Selahatin
The fragrance for your mouth and ultimate breath freshener. Eau d’Extrait Oral is an invigorating mouthspray to bring in your bag or pocket for a crisp, uplifting feeling on the go. This is the travel companion to rely on whenever...
SKU: ST778020
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Amorist, Escapist, Sassafras, Snowfall & UntamedAn aromatic anthology from our whitening toothpaste collection. Includes ‘Amorist’ x2, ‘Escapist’, ‘Sassafras’, ‘Snowfall’, and ‘Untamed’ — in a convenient, travel-friendly format. Presented in a handcrafted gift box, sealed with an Ottoman-inspired guilloche.
SKU: ST778228
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Treat yourself or a loved one to a versatile collection of toothpaste aromas delivered in a beautiful gift box adorned with artworks by Edmund Dulac that fully captures the magic and mystery of the Holiday season.The collection Four Seasons—Les Quatre...
SKU: ST778259
PRODUCT TYPE: Toothpaste
VENDOR: Selahatin
Rituals that travel. Eau d’Extrait Oral is your on-the-go oral spray with aromas distilled into their absolute essences. Its sleek and chic packaging makes it a handy companion that goes easily in your jacket pocket or handbag.Cérémonies Nomades includes the...
About Selahatin

The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine and is being used by iconic designer Rick Owens. Founder Kristoffer Vural has been named one of the most innovative entrepreneurs in the world by Monocle Magazine.






















