The Journey is the destination" is Memo's motto: the time of the journey is an integral part of the
experience, it is essential for the encounter with beauty to occur. Creating a perfume is part of the same
movement; it is also a matter of patience and high standards in order to achieve the desired olfactory
landscape. It is faithful to this vision of beauty that Memo redraws the map of a sensitive world rich in
emotions, by creating a unique olfactory world map.

Memo Paris imagines perfume as a journey, building its identity around magical destinations and intense
raw materials, high quality natural ingredients.