Verso is a Swedish skincare brand launched in 2013 with a strong Scandinavian spirit – simple, minimalistic, and qualitative. We set out to start and lead a skincare revolution and are faithful to that mission. With science as a starting point, Verso makes high-quality products with a low ingredient count.
MUST-HAVES
BEST SELLERS
ABOUT VERSO
PIONEERS IN VITAMIN A
Verso exists to add a little ease to everyday life. We aim to provide an easy and convenient solution to skincare by offering essential, multifunctional products that effectively target the skin’s daily needs, promoting long-term skin beauty and health. Based on advanced science, each product is easy to use and makes you ready to meet your day in no time.
At the very core of the Verso brand and our mission is Vitamin A. One of Verso's most important basic philosophies is to use at least one Vitamin A product in every skincare routine. Verso aspires to be one of the top pioneers and industry leaders in the cosmetic field of Vitamin A. Our ambition is to develop effective and stable Vitamin A products based on a technology that is gentle to the skin without compromising on the result.
VERSO´S NUMBERED CATEGORIES
In the early days, we had one product representing a number. Still, as the range has grown, the product numbers have become product categories to make it easier to understand the meaning behind each number/product and its category. Consequently, each product is labeled under a category, and each has a number linked to them, e.g., N°1 Cleanse. The numbers play an essential role and are very connected to the Verso brand and graphical identity.
Moreover, the numbers are closely linked to the brand name. According to its name and function, the numbers are reversed and show that difference really makes a difference. Hence, the reversed numbers directly link to the brand name and are very much an important part of the graphical identity. The numbers represent individual categories and are ten in total. Verso´s range allows you to choose the specific products needed for your unique skin and eventual skin concern(s). You can preferably pick and choose from each category and build your individual and tailor-made skincare routine.
The products should be combined as desired, depending on your skincare routine. E.g., a daytime routine could include numbers/categories in the following order: 1-Cleanse, 4-Serum, 2-DayCream. Consequently, the numbers play an essential role and are very connected to the Verso brand and graphical identity.
Verso will never be about a huge range. We will stay true to our skincare backed by science philosophy adding simplicity to everyday life for our customers with the use of smart ingredients. Few products. Visibly rejuvenating results.
