Escapist Whitening Toothpaste

• Features a four-dimensional rejuvenating whitening process designed to remain gentle enough for daily use.
• Provides deep cleansing action with Sodium Lauryl Sulphate.
• Delivers effective exfoliating benefits with Hydrated Silica.
• Aids in polishing and light-reflecting with Hydroxyapatite.
• Supports enamel whitening with Sodium Bicarbonate.
• Citrus-derived Limonene and antioxidant Edelweiss extract help support bacterial balance and healthy-looking gums.

KEY INGREDIENTS
• Betaine: A natural amino acid that helps moisturise and nourish.
• Hydroxyapatite: A mineralising component that provides supportive care for sensitive teeth.
• 1450 ppm fluoride: An essential inclusion for comprehensive oral care and protection.

FULL INGREDIENT LIST
Aqua/[Water], Sorbitol, Hydrated Silica, CI 77891/[Titanium Dioxide], Sodium Lauryl Sulfate, Betaine, Sodium Bicarbonate, Cellulose Gum, PEG-12, Aroma/[Flavour], Dicalcium Phosphate Dihydrate, Limonene, Sodium Fluoride, Glycerin, Sodium Saccharin, Hydroxyapatite, Synthetic Fluorphlogopite, Methylparaben, Potassium Chloride, Citrus Paradisi Peel Oil/[Citrus Paradisi (Grapefruit) Peel Oil], Citrus Aurantium Amara Peel Oil/[Citrus Aurantium Amara (Bitter Orange) Peel Oil], Leontopodium Alpinum Extract, Tin Oxide

1) The formula is designed to be gentle enough for daily use.
2) Apply a pea-sized amount of toothpaste onto a soft-bristled toothbrush.
3) Brush thoroughly for two minutes, using small, gentle movements directed from the gums towards the teeth.
4) Avoid scrubbing too hard to protect your enamel and gums.
5) Brush twice a day, ideally in the morning and at night before bed.
6) Spit out the excess toothpaste once you are finished. Do not rinse your mouth with water, as leaving a small amount of the residue allows the active ingredients (like fluoride and hydroxyapatite) to continue protecting and mineralising your teeth.
7) For the best efficacy, avoid eating or drinking for at least 30 minutes after brushing.

• Available in 65ml and 25ml sizes.
• Presented in an aluminium tube designed for continued recycling.
• Made in Switzerland.
• Formulated as vegan and cruelty-free.
• Dermatologically tested and officially vetted by The Swedish Dental Association.