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The Rich Shampoo

RM325.00
200ml
Product Information
Results
How to Use
Ingredients
Good to Know
Product Information

Augustinus Bader The Rich Shampoo is a luxurious rich cream shampoo formulated to gently cleanse while deeply nourishing dry and damaged hair. Powered by the brand's proprietary TFC8® technology, it works to revive extra-dry, coloured, heat-damaged, and breakage-prone hair without weighing it down.

This hydrating shampoo is designed to nourish, condition, and smooth hair for silkier, softer strands, while helping increase volume and shine, reduce frizz, and soothe scalp dryness and irritation. Suitable for all hair types and ideal as a shampoo for dry damaged hair, the Augustinus Bader shampoo is naturally scented with Rose and Geranium, clean, vegan, and formulated without synthetic fragrance.

Use as part of your TFC8 haircare routine, followed by The Rich Conditioner for best results.

Results

1) Clinically Proven Results
MOISTURE
• TEWL (transepidermal water loss) reduced by 42%

SHINE
• Hair shine increased by 81%

DE-FRIZZ
• Hair frizz reduced by 74%

CLEANSE & VOLUME
• Hair build up reduced by 97%
• Hair volume increased by 57%

TRIAL PARAMETERS
**In a 4-week Clinical Trial of 35 m/f, ages 18+

2) User Proven Results
NOURISH & RESTORE
• 97% agree hair is deeply nourished
• 97% agree The Rich Shampoo helps restore hair from colour and heat damage
• 94% agree The Rich Shampoo helps restore dry, breakage prone hair
• 97% agree Hair looks and feels renewed and restored
• 100% agree Hair feels stronger
• 86% agree The Rich Shampoo helps reduce shedding and breakage

HYDRATION & HEALTH
• 100% agree hair looks and feels healthier
• 100% agree hair feels instantly hydrated
• 92% agree The Rich Shampoo helps soothe scalp irritation and dryness

SMOOTH, SHINE & STYLE
• 99% agree The Rich Shampoo softens and smooths hair
• 97% agree hair is easier to detangle and manage/style
• 99% agree shine is visibly increased
• 95% agree frizz is visibly reduced/tamed

CLEANSE & VOLUME
• 99% agree The Rich Shampoo gently cleanses without weighing hair down
• 91% agree hair appears more full and voluminous
• 96% agree Hair feels clean without feeling stripped
• 100% agree The Rich Shampoo leaves no residue behind
• 90% agree hair stays fresh/clean longer between wash cycles

TRIAL PARAMETERS
**In a 4-week Consumer Perception Study of 105 m/f, ages 18+.

How to Use

1) Apply to wet hair and massage gently into the hair and scalp.
2) Rinse and repeat as required.
3) For best results, follow with The Rich Conditioner.
4) For optimal results, use with The Scalp Treatment, The Leave-In Hair Treatment and The Hair Oil as needed.

Ingredients

KEY INGREDIENTS
• TFC8®: Augustinus Bader's proprietary Trigger Factor Complex. Optimises hair cell communication to support the scalp's natural renewal process, helping to deliver nourishment where it is needed most.
• Moringa Oil: A lightweight, fast-absorbing oil rich in oleic acid and antioxidants. Helps soften and condition hair while protecting against environmental stressors and reducing the appearance of frizz.
• Black Oat Complex: A soothing and nourishing complex derived from black oats. Helps calm scalp irritation and dryness while supporting a healthy hair environment.
• Brassica Seed Extract: A conditioning plant-derived extract that helps smooth the hair cuticle, reduce frizz, and improve overall hair texture for silkier, more manageable strands.
• Baobab Oil: Rich in omega fatty acids, Baobab Oil penetrates deeply to replenish moisture, strengthen hair fibres, and help restore elasticity to dry and damaged hair.
• Pomegranate Seed Oil: Packed with punicic acid and antioxidants, it helps protect hair from damage caused by external stressors while adding luminosity and shine.
• Rose and Geranium: A natural botanical scent that lends the formula its signature fragrance — refined, clean, and free from synthetic fragrance.

FULL INGREDIENT LIST
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Coco-Betaine, Brassicamidopropyl Dimethylamine, Propanediol, Hydroxypropyl Starch Phosphate, Cetyl Stearate, Citric Acid, Hydroxyacetophenone, Maltooligosyl Glucoside, Sodium Benzoate, Cetyl Alcohol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isostearyl Isostearate, Potassium Cetyl Phosphate, Hydrogenated Starch Hydrolysate, Potassium Sorbate, Glycerin, Adansonia Digitata Seed Oil, Avena Sativa (Oat) Kernel Oil, O-Cymen-5-Ol, Punica Granatum Seed Oil, Pelargonium Graveolens Flower Oil, Stearic Acid, Avena Strigosa Seed Extract, Lecithin, Rosa Damascena Extract, Hydrolyzed Wheat Protein, Maltodextrin, Niacinamide, Acetyl Tyrosine, Adenosine, Arginine, Helianthus Annuus (Sunflower) Seed Oil, Lysine, Moringa Oleifera Seed Oil, Ornithine, Panax Ginseng Root Extract, Proline, Sodium Hydroxide, Tocopherol, Xanthan Gum, Brassica Alba Seed Extract, Hydrogenated Lecithin, Oligopeptide-177, Oligopeptide-6, Sodium Chloride, Citronellol, Geraniol.

Disclaimer: Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Good to Know

• Powered by TFC8® technology, The Rich Shampoo is formulated to optimise the scalp's natural renewal environment, delivering targeted nourishment to dry, damaged, and colour-treated hair with each wash.
• Available in 200ml.
• The Rich Shampoo is housed in a recyclable bottle made from sugar cane.
• The carton, carton liner, and leaflet are 100% recyclable.
• The carton liner is FSC Certified.
• A vegan formula, naturally scented with Rose and Geranium, and developed without synthetic fragrance.

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Augustinus Bader The Rich Shampoo

The Rich Shampoo

RM325.00
200ml