The Shampoo

1) Clinically Proven Results
HYDRATION & SHINE
• The Shampoo increased hydration by 84%
• The Shampoo increased shine by 233%
• The scalp was 177% less dry after using The Shampoo

STRENGTH & VITALITY
• Hair appears 198% healthier after using The Shampoo
• The Shampoo increased hair strength by 192%
• The Shampoo increased strand thickness by 197%
• The Shampoo increased hair smoothness by 277%
• The Shampoo decreased hair follicle clog by 92%
• The Shampoo increased hair count by 16%
• The Shampoo reduced broken and damaged hair from brushing by 89%

TRIAL PARAMETERS
*In a 12-week Clinical Trial of 35 women and men with all hair types.

2) User Trial Results
HAIR HEALTH & APPEARANCE
• 96% agree their overall hair health/quality is improved.
• 100% agree The Shampoo makes hair shinier.
• 100% agree The Shampoo makes hair look healthier.
• 100% agree The Shampoo makes hair feel healthier.
• 100% agree The Shampoo helps hair color appear more vibrant.

HYDRATION & SCALP HEALTH
• 100% agree their scalp is not left feeling dry or stripped.
• 100% agree their hair is left feeling nourished.
• 96% agree The Shampoo reduces scalp dryness.
• 95% agree their hair feels more hydrated after use.

STRENGTH & FULLNESS
• 98% agree their hair feels stronger after use.
• 98% agree The Shampoo increases their hair’s volume.
• 98% agree their hair appears fuller.
• 98% agree their hair feels thicker.

RESTORE & REPAIR
• 100% agree hair looks and feels renewed and restored after using The Shampoo.
• 100% feel The Shampoo helped decrease hair breakage.
• 99% agree The Shampoo helps improve hair growth.
• 98% agree The Shampoo helps improve hair health.
• 83% agree The Shampoo helps repair hair from heat and coloring damage.

CLEANSING & DETANGLING & USE
• 96% agree The Shampoo does not tangle hair.
• 98% agree The Shampoo does not weigh hair down.
• 99% agree The Shampoo does not leave any residue behind.
• 100% agree hair feels easier to manage/style after using the Shampoo.

TRIAL PARAMETERS
**In a 12-week Consumer Perception Study of 105 women and men with all hair types.

1) Apply to Wet Hair.
2) Massage gently into the scalp and hair, daily or as needed.
3) Rinse and repeat as required.
4) Follow with The Conditioner.
5) Suitable for all hair types.
6) Use both The Shampoo and The Conditioner as the foundation for a holistic haircare system. For optimal results, use with The Scalp Treatment, The Leave-In Hair Treatment and The Hair Oil.

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Coco-Betaine, Sodium Chloride, Coco-Glucoside, Erythritol, Panthenol, Glycerin, Citric Acid, Hydrolyzed Vegetable Protein, Saccharide Isomerate, Potassium Sorbate, Sodium Benzoate, Maltodextrin, Lepidium Meyenii Root Extract, Hydrolyzed Rice Protein, Melia Azadirachta Leaf Extract, Acacia Concinna Fruit Extract, Nasturtium Officinale Extract, Tropaeolum Majus Extract, Sodium Citrate, Camellia Sinensis Leaf Extract, Hydrogenated Lecithin, Tocopheryl Acetate, Xanthan Gum, Amber Extract, Sorbic Acid, Bambusa Arundinacea Stem Extract, Alanyl Glutamine, Arginine, Oligopeptide-177, Phenylalanine, Sisymbrium Irio Seed Oil.

• A lightweight, gently foaming texture. Leaves hair feeling fresh and never weighed down.
• Acts as strengthening shampoo to help visibly reduce shedding and breakage from the roots.
• Improves the visible appearance of thickness, volume, and natural shine.
• Expertly powered by TFC8®, Vitamin B5, and potent botanical extracts to support natural hair growth for all hair types.