In every industry, there is a good, better and best. That wasn’t the case for haircare more than a decade ago.

Oribe Canales’ goal was to create a new kind of haircare company designed for talented hairdressers, geared toward sophisticated salons and focused on discerning customers. The development process was intentional, combining old-world craftsmanship and cutting-edge innovation to develop a treatment-grade, best-in-class collection. The products perform and its education ignites confidence and self-discovery.

Oribe has changed the way consumers think about haircare, and it has created an awareness of what quality in haircare really means. Today, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers.

One of the most sought-after celebrity stylists in the world, Canales came to fame in the late 1980s through his signature “big hair”. He helped build the careers of many supermodels of that era. His remarkable career spanned 40 years, during which he collaborated with celebrated photographers, make-up artists, designers, musicians and models.

In 2008, Oribe took his love of hairdressing and individual beauty and, along with his co-founders including Daniel Kaner, translated it into a best-in-class product line—a range grounded in traditional hairstyling and blended with new-world technology.

The formulations are clean and modern. All products are dermatologist tested, formulated without suflates (SLS & SLES), colour. They are keratin treatment-safe, has UV protection for hair, are vegetarian, gluten-free and proudly approved by PETA.

Reawaken your hair to its glossiest, healthiest prime. These rejuvenating products combine centuries-old healing oils and extracts with modern, high-performance technology to reinforce the inner strength of each strand and undo the damage of time and style.

Hero Product: Gold Lust Nourishing Hair Oil
This luxuriously light oil is liquid gold for the hair. Infused with a rich blend of jasmine, sandalwood, cassis, bergamot and argan oil extracts, this potent elixir absorbs instantly to deeply condition and soften hair, restoring it to its natural lustre. Each drop penetrates the hair to strengthen and smooth—imparting intense nourishment and incredible shine while detangling and reducing frizz.

Preserving what the colourist intended, these shade savers provide enhanced protection against the colour-sapping effects of the sun and environmental pollutants. Intelligent moisturisers and reparative ingredients target the most parched and damaged areas, leaving hair, colour-rich to the eyes and soft to the touch.

Hero Product: Shampoo & Conditioner for Beautiful Color
Crafted to soothe and repair chemically-processed hair, this restorative duo shields colour-treated hair from fading and discolouration. Enriched with baobab, edelweiss flower, watermelon and galangal root extracts, the ultra-gentle cleanser extends the bright, happy life of your dye with high-tech ingredients that target damaged areas for intense moisture treatment. ¬The highly concentrated conditioner preserves colour and fortifies hair, leaving it silky smooth and protected against the colour-sapping effects of environmental pollutants and the sun.

The Signature Collection combines the gentlest ingredients and the most innovative technologies in the most luxurious formulas for hair that looks beautiful and healthy. This one is the best of the best—truly an Oribe signature.

Hero Product: Dry Texturing Spray
A cult classic, this revolutionary, award-winning product has been Oribe’s #1 best-selling product since its launch in 2010 with one bottle sold every 60 seconds. A brilliant alternative to dry shampoo, this invisible dry spray builds in incredible volume and sexy texture for bigger, better, full-on glamorous hair. Patented polymers absorb oil at the roots without powdery residue, leaving you with perfectly just-styled hair for days (and nights).

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